Ernest Smyth is the Director of Video Research and Data at KTSF, overseeing research and data functions for the station's digital and traditional media advertising sales. With a history of leadership roles in companies like Comcast Spotlight and Rentrak Corporation, Ernest has proven expertise in integrating marketing and audience data to boost sales efficiency and develop targeted advertising products. Ernest serves on the boards of the Bay Area Advertising Relief Committee, Asian American Advertising Federation, and Golden Gate Senior Services, advocating for industry support and community engagement. Currently pursuing a B.A. at the University of Southern California, Ernest remains passionate about using data to drive revenue growth and uncover strategic market segments.
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