Oleg Sidorkin

Oleg Sidorkin, Ph.D., has a strong background in market and consumer research. Oleg started their career in 2010 as a Junior Researcher at CERGE-EI and then worked as a Research Analyst and Senior Research Analyst at IDC from 2009 to 2015. During this time, they conducted market analysis and created research reports.

From 2015 to 2016, they co-founded PI Squad and worked as a Consultant. Oleg then joined the Academy of Sciences of the Czech Republic as a Researcher, where they focused on econometric evaluation and patent analysis.

In 2017, Oleg became a Senior Researcher at the Leibniz-Institute for East and Southeast European Studies before transitioning to the role of Senior Market Research Manager at Zalando SE in 2019. Oleg led full-cycle research projects and supported new product development.

In 2020, Oleg joined Dell as a Consultant, specializing in market intelligence and forecasting. Oleg then moved to TIER Mobility in 2021, where they worked as a Senior Manager Consumer Insights and later as the Consumer and Market Insights Lead. Oleg'sresponsibilities included leading a research team, conducting studies on consumer behavior, and implementing survey experiments and trackers.

Currently, Oleg is the Head of Market Insights at Babbel, a role they started in 2023. Oleg is responsible for developing and implementing market research projects and using mixed-methods approaches to inform decision-making.

Overall, Oleg Sidorkin, Ph.D., has a diverse range of experience in market and consumer research, with a focus on data analysis, survey design, and strategic insights.

Oleg Sidorkin, Ph.D. obtained their Doctor of Philosophy (Ph.D.) degree in Economics and Econometrics from Charles University in 2017. Prior to that, they completed their Master of Arts (M.A.) degree in Economics and Econometrics from CERGE-EI in 2008. Oleg also possesses additional certifications in Data Collection, both online, telephone, and face-to-face, as well as a certification in the Framework for Data Collection and Analysis, obtained from Coursera in 2019.