Marketing and Content Strategy

The Marketing and Content Strategy team at Babbel is responsible for driving user acquisition and engagement through targeted performance marketing initiatives and creative content development. This team collaborates to optimize digital marketing campaigns, leverage SEO strategies, manage influencer relationships, and produce engaging curriculum-driven content, ensuring that the messaging resonates with diverse audiences across both B2B and B2C channels. Their efforts are essential in enhancing brand awareness and supporting Babbel's mission to facilitate language learning worldwide.