Babolat
Anaelle Béjar is an experienced international product expert specializing in tennis, currently serving as Chef de produit international Tennis Expert at Babolat since July 2022. Prior to this role, Anaelle worked at Groupe SEB as an International roll-out project manager, focusing on the global expansion of the Cookeo product line from August 2017 to June 2022. Anaelle’s extensive background includes roles such as Marketing project manager and Sales Administration Manager in the sports nutrition sector, along with experience in web marketing and communications. Anaelle holds a Master in Management from Clermont School of Business and has engaged in various marketing and communications roles across multiple companies, demonstrating a strong ability to drive product development, marketing strategies, and project management in international contexts.
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Babolat
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Babolat is a proud family-owned company whose history with racquet sports began in 1875, accompanying the birth of tennis and badminton. The Lyon-based brand built its expertise on a raw material, natural gut, from which the first racquet strings were made and proceeded to become a leading equipment supplier for racquet sports lovers. Today, tradition and innovation are combined to serve players and the game. The brand is carried to the highest level by champions in the most prestigious tennis, padel and badminton competitions. Today, the Babolat is made up of almost 450 employees around the world.