Marc Piotelat

Marc Piotelat is an experienced E-merchandiser and project manager specializing in e-commerce and digital marketing, currently working at Babolat since April 2022. Responsibilities include planning product launches for tennis, padel, badminton, and pickleball across European and American markets, optimizing website functions for better user experience, and analyzing e-commerce performance metrics. Previous roles include positions in e-commerce project management and marketing communication at Arxama, where Marc contributed to client retention, marketing strategy development, and online project management. Educational qualifications include advanced degrees in digital marketing and international marketing from Grenoble IAE and Kristianstad University, alongside a solid background in marketing techniques.