Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company.

Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products.

We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work.

Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Family

BabyBjörn AB

Stina Westerstad

Johanna Palm

Benny Larsson

Annika Sander Löfmark

Petra Stenecker

Kirill Mikhailovski

Karin Hoxter

Thomas Ekström

Jonas Askerlund

Eva Andersson

Erik Lindqvist

Anna Björk

Lizzie Chen

Daniel Svensson

Martin Eisele

The Leadership Team at BabyBjörn AB is responsible for steering the company towards its strategic objectives, ensuring robust financial health, innovating within the global market, and maintaining the high standards of quality and safety that the brand is known for. Comprising key executive roles such as the CEO, CFO, and Global CTO, this team guides pivotal decisions, oversees company operations, and drives initiatives that bolster BabyBjörn's commitment to making life easier for families with small children.

Leadership Team

Marketing

Sales and Marketing

Global Operations Team

Leadership Team

About

Team members

Other teams at BabyBjörn AB

Marketing

Sales and Marketing

Global Operations Team