Alyssa Lofgren

Alyssa Lofgren is a seasoned digital marketing strategist and content creator with extensive experience across various roles in the industry. Currently serving as a Branded Content Editor & Producer at Babylist since October 2022, Alyssa specializes in creating and producing branded content for social platforms while collaborating with multiple teams to ensure brand integrity. With a strong freelance background since 2010, Alyssa has worked with high-profile clients including Disney and Hallmark, and previously held positions as Story Development Manager and Producer at MGA Entertainment, and Digital Marketing Manager at Event 360. Alyssa also contributed to the digital marketing community as the Associate Director of Communications for the Social Media Club of Los Angeles and founded the humor blog Double Chin Diary. Educational qualifications include a Master’s degree in Mass Communication and a Bachelor’s degree in Journalism and Anthropology from California State University, Northridge.