Danielle Shriber

Head of Owned Brands Development at Babylist

Danielle Shriber has over twenty years of experience in the fashion industry. Danielle began their career as the founder of Prairie New York, a women’s clothing line that was sold in major department stores across the United States. After fifteen years, Danielle sold Prairie New York and went on to become the President of Miss Sixty, a contemporary women’s clothing brand. After a year, Danielle left Miss Sixty to join Weddington Way, an online retailer specializing in bridesmaid dresses. Danielle spent five years at Weddington Way, eventually becoming the Head of Apparel. In 2018, Danielle left Weddington Way to join Babylist as the Director of Owned Brand Development.

Danielle Shriber completed their undergraduate degree at Northwestern University, where they earned a Bachelor of Science.

Danielle Shriber reports to Natalie Gordon, Founder and CEO. Some of their coworkers include Lee Anne Grant - Chief Growth Officer, Victoria Hetz - Director of Performance Marketing, and Karen Reardanz - Director, Editorial & Brand.

Links

Timeline

  • Head of Owned Brands Development

    January, 2022 - present

  • Director of Owned Brand Development

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