Lauren Hendrickson

Lauren Hendrickson is a seasoned professional in affiliate partnerships and commerce, currently serving as Senior Manager of Affiliate Partnerships at Babylist since May 2024. Previously, Lauren held the position of Vice President of Commerce and Affiliate Growth at Vox Media's POPSUGAR, where leadership fostered a team dedicated to enhancing brand presence through strategic traffic channel initiatives. With significant experience at Group Nine Media and POPSUGAR, Lauren was pivotal in developing affiliate strategies that consistently exceeded revenue goals and key performance indicators. Earlier roles at ShopStyle and Sugar Inc. involved product management, focusing on scalable solutions and enhancing user experience for engineering teams. Lauren's educational background includes Data Analytics certifications from Coursera and General Assembly, along with a Bachelor's degree in Economics and Art History from UC Santa Barbara.