Katerina Sinelnik

Customer Service and Social Media at Babyshop

Katerina Sinelnik has several years of work experience in the hospitality and retail industries. Katerina started their career at Crowne Plaza® Hotels & Resorts as a PA to the General Manager in May 2011. Katerina then transitioned to the role of Assistant Manager HR in February 2013. In December 2013, they joined IHG Hotels & Resorts as an Assistant HR Director, and later became the HR Director in March 2015. Katerina worked in this role until 2018. In May 2018, Katerina Sinelnik joined Babyshop Group, where they worked in Customer Service and Social Media.

Katerina Sinelnik's education history includes a Diploma in Hospitality Management, which they obtained with honors from AHLEI - American Hotel & Lodging Educational Institute in 2012. Prior to that, in 2008, they completed a Certificate course in Social Studies, with a specialization in Understanding and Managing Reproductive Health, at the International Institute of Social Studies (ISS) of Erasmus University Rotterdam. Katerina also holds a Master's degree in Applied Information Science (in Social Communications) from St. Petersburg State University of Culture and Arts, which they completed with honors in 2006.

Additionally, Katerina has obtained several certifications related to marketing and digital media. These certifications include Content Marketing Foundations, Email and Newsletter Marketing Foundations, Google Ads Essential Training, Google Analytics Essential Training, Marketing on Facebook, Marketing on Instagram, SEO Foundations, Social Media Marketing Foundations, and Social Media Marketing: Strategy and Optimization. All of these certifications were obtained in February 2021 through LinkedIn.

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