Yuying Zhou

Yuying Zhou has a diverse work experience that spans various industries. Yuying started their career as a Marketing Specialist at Shanghai Media Group in 2005. In 2008, they moved on to become an Assistant Risk Control Officer at Bank of Communications Co., Ltd., where they were responsible for bond clearing and trading analysis. After that, they founded YY SWEDEN AB in 2013 and served as its Founder for two years. Since 2015, Yuying has been working at Babyshop Group, where they initially held the role of Ecommerce Specialist and was responsible for site operations, performance analysis, A/B testing, and implementing changes. Currently, they are the Country Manager, overseeing market growth and managing various marketing activities across different storefronts. This includes working on paid marketing campaigns, CRM coordination, user experience, and social media marketing. Yuying also reports on sales, traffic, and industry trends.

Yuying Zhou obtained a Bachelor of Laws (LL.B.) degree in Law from Tongji University, completing their studies between 2004 and 2008. Subsequently, in 2012 to 2013, they pursued a Master of Entrepreneurship degree with a focus on new venture creation at Lund University.