Raúl de la Espriella

Raúl de la Espriella is an accomplished marketing professional with extensive experience in various multinational companies. Currently serving as the Subgerente de marketing regional at BAC Credomatic since June 2022, Raúl previously held the position of Senior Marketing Project Manager at Philip Morris International from December 2020 to March 2022. As the Marketing Category Manager at Florida Bebidas, Raúl led marketing strategy development for carbonated beverages, achieving a remarkable 40% market share growth in Costa Rica and earning the title of Best Bottler in Latin America from PEPSICO in 2016 and 2017. Raúl has also worked as a Regional Brand Manager at British American Tobacco, where responsibilities included brand building across Central American, Caribbean, and South American markets. Earlier experience includes serving as a Project Manager at Colgate-Palmolive, and Trade Marketing Manager at Coca-Cola FEMSA, focused on modern channel strategies across multiple Central American countries. Raúl holds a licentiate degree in Marketing from Universidad Latina de Panamá, earned from 2001 to 2005.