Adam Heims

Adam Heims is a Global Brand Director for MARTINI, specializing in consumer and shopper behavior insights. With extensive experience in brand and trade marketing, Adam has worked across multiple global markets, driving strategies that align with company goals and enhance marketplace performance. Prior to this role, Adam held various positions, including Managing Director at HEIMS CONSULTING LIMITED and Head of Category Management at Diageo, focusing on actionable insights for FMCG, finance, and retail sectors. Adam's expertise encompasses consumer profiling, category growth, and maximizing marketing investment returns.