Benjamin Daidone is a seasoned professional with extensive experience in the beverage industry, currently holding the position of Directeur Régional on-trade Paris at Bacardi since August 2012. Responsibilities include managing a team of 21 collaborators, focusing on brand visibility and commercial strategy in various market segments including bars, nightclubs, and cash & carry environments. Prior roles include Brand Activation Manager and responsable de marché CHD, with significant achievements in volume growth and market penetration. Benjamin also has experience in product management and marketing from previous positions at ID VIN and COMPAGNIE DES SALINS DU MIDI. Benjamin holds an engineering degree in Marketing, Commercial, and Project Management from École de Biologie Industrielle.
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