Benoit Maxwell

Benoit Maxwell has extensive experience in customer marketing and brand management within the spirits industry, currently serving as Head of Customer Marketing France at Bacardi France since May 2022, where Benoit leads on-trade marketing strategies for several high-profile brands. Prior to this role, Benoit was at La Maison du Whisky - LMDW from November 2017 to May 2022, initially as Chef de produit Rhums and later ascending to Responsable Marketing Spiritueux, overseeing marketing strategies for over 70 brands with significant revenue growth. Benoit's previous experience includes project management at Business France, organizing professional tasting events and developing business relations, and a notable career as a professional athlete in track and field, achieving multiple national championships and holding a record in long jump. Benoit holds a Master's degree in Communication from Sciences Po and various qualifications in wine and spirits education.