David Behan

UK IPR Off Trade Business Development - Incubation Brands

David Behan currently holds the position of UK IPR Off Trade Business Development for Incubation Brands at Bacardi, where responsibilities include the introduction of super premium brands, such as Teeling Whiskey and Aberfeldy Scotch Whisky, across the UK. Prior to this role, David served as a Business & Brand Development Executive and Account Manager at Gosnells, focusing on on-trade growth and relationship management in London and Brighton. Previous experience includes a significant tenure at HALF HITCH® Gin, where David contributed to brand representation, business development, and social media content creation. Additionally, David co-created the musical group Little White Things, achieving record deals with notable labels, and founded BoonCentral, a sales and marketing platform that connected students with local events in Dublin.

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