Frederic Bergeron

Frederic Bergeron, MBA, is an experienced sales and marketing professional with a strong background in key account management and business development. Currently serving as Provincial Sales Manager at Bacardi since March 2015, Frederic previously held roles as Key Account Manager and National Account Manager for L'Oréal, where responsibilities included building partnerships, managing account profitability, and developing annual business plans. Frederic's career began at Xerox as a Sales Representative, focusing on customer needs analysis and relationship building. Educational qualifications include a Master of Business Administration from HEC Montréal and a Bachelor of Commerce in Marketing from Université Laval.