Geoff Biggs is an International Commercial Director with extensive experience in General Management, Sales, and Customer Marketing across both developed and emerging markets. Currently serving as Global Director at Bacardi since 2024, they lead strategy development for Global Travel Retail in the Americas. Previously, Biggs held key positions at notable companies such as Diageo, Unilever, and PepsiCo, contributing to significant profit delivery through innovative commercial strategies and high-performing teams. They earned a B.Bus.Sc Honours degree in Marketing, Economics, and Business Strategy from the University of Cape Town.
This person is not in any teams
This person is not in any offices