James Gray is a seasoned professional with extensive experience in category development and marketing within the consumer goods and beverage sectors. Currently serving as Category Lead for Bacardi in the UK and Ireland, James specializes in spirits across various trade channels. Prior roles include Senior Category Manager and Head of Marketing & Category Development at Edgewell Personal Care, where significant contributions were made to the Wilkinson Sword male shaving product line. A year sabbatical for personal growth was taken from July 2022 to August 2023. Additionally, experience at Freixenet involved managing national accounts and establishing category relationships, while early career roles included positions at Pernod Ricard and E&J Gallo Winery, focusing on category management and insights within the wine market. James holds a BSc in Physics from the University of Southampton.
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