James Maxwell is a seasoned professional with extensive experience in the beverage industry, currently serving as the Head of On Premise at Bacardi since October 2021. Prior roles at Bacardi include National Business Manager and National Account Manager in the On-Premise sector. Prior to joining Bacardi, James held various positions at Lion from December 2015 to November 2021, including Key Account Manager and Market Activation Executive for International Premium Brands. Experience also includes roles at Sales Activations Pty Ltd, Ryans Hotel Group, and KEYSTONE HOSPITALITY LIMITED. James earned a Bachelor's Degree in Business from Torrens University Australia between 2011 and 2015.
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