Jocelyn Che

Jocelyn Che serves as the On Channel CPA&A Lead for the Club & FFTV Channel at Bacardi since July 2023. Previously, Jocelyn held the position of Assistant Customer Marketing Manager at 亿滋食品企业管理(上海)有限公司 from July 2021 to July 2023, where responsibilities included campaign management for the MT & CVS channels and development of regional promotion plans. Additionally, Jocelyn worked as a Customer Development Supervisor at the same company, focusing on marketing campaign management and brand strategy execution. Prior experience includes participation in the Management Trainee Program at Budweiser Brewing Company APAC from June 2019 to May 2021, managing business negotiations and promotional activities. Jocelyn began a career in marketing as a Marketing Content Specialist at 上海上美化妆品有限公司 for a brief period in 2019. Jocelyn holds a Bachelor's Degree in International Business/Trade/Commerce from SWUFE, Tianfu College, earned between 2014 and 2018.