Kate Rollison

Kate Rollison is an accomplished marketing professional with extensive experience in channel and customer marketing across leading companies. Currently serving as the WEUR Channel Marketing Manager at Bacardi, Kate is responsible for driving point-of-purchase success in Western Europe through the development and implementation of impactful BTL programs. Previous roles at Bacardi include Off Trade Customer Marketing Lead and Commercial Planning and Activation Manager, focusing on strategies to engage retailers and enhance brand presence. Prior to Bacardi, Kate gained valuable experience at Mars as Activity & Shopper Development Lead and Customer Activation Lead, contributing to successful activation plans across various categories. Kate's early career included roles at Powerforce Total Merchandising, where responsibilities encompassed account management and merchandising supervision. Kate holds a degree from RMIT University.