Kate Whitehead is the Strategic Insight & Innovation Director at Bacardi and a 2024 Marketing Academy Scholar. With over 16 years of experience in marketing, they have led the strategic vision for GREY GOOSE in Western Europe and previously held roles at Heineken and Kraft Foods, where they successfully launched innovative products. Kate holds a first-class honors BA in Marketing Management from Lancaster University and a Mini MBA in Marketing from Marketing Week. Passionate about consumer-centric brand strategies, Kate is committed to fostering team growth and collaboration while driving profitable brand initiatives.
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