Laura Basoco is a Marketing and Commercial Executive with over 20 years of international experience in various roles across global, regional, and local markets. Previously, Laura served as Business Development Director at American Express, where they led strategic initiatives resulting in substantial revenue growth and customer acquisition. At Bacardi, Laura held several leadership positions, including Category Director for the Agave portfolio, contributing to product launches and brand positioning that enhanced market performance. Laura's early career included roles in marketing and brand management for notable companies such as L'Oréal and Jose Cuervo. Laura earned a Bachelor's degree in Marketing from ESIC Business & Marketing School and completed the General Management Executive Program at IPADE Business School.
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