Lerato Ramollo

Lerato Ramollo is an accomplished marketing professional with extensive experience in the consumer goods and beverage industries. Currently serving as the Head of Customer Marketing for Sub-Saharan Africa at Bacardi since May 2023, Ramollo previously held the position of Sales and Marketing Director at Yebo Fresh, focusing on enhancing local retail businesses through technology. Past roles include Head of Customer Marketing at Diageo, where responsibility involved guiding shopper decisions and driving growth in the spirits category, and various senior marketing positions at Tigerbrands, Heineken South Africa, and Brandhouse Beverages. Ramollo began a career in sales with roles at Coca Cola Shanduka Beverages and South African Breweries. Educational qualifications include a PDM in Business Administration from Wits Business School and a degree in Law and Economics from the University of the Witwatersrand.