Luiz S.

Luiz S. is an accomplished Managing Director for Australia and New Zealand at Bacardi, bringing over 25 years of experience in the spirits industry. Previous roles include Brand Manager for The Famous Grouse at Maxxium, Brand Manager for Jack Daniel’s at Brown-Forman, and Regional Marketing Director for Latin America and the Caribbean. Luiz has successfully led numerous marketing initiatives, brand launches, and strategic developments across multiple markets, demonstrating a strong ability to drive brand growth and profitability. Luiz holds a Bachelor of Business Administration from Universidade Presbiteriana Mackenzie and an Executive Master of Business Administration from the University of Technology Sydney.