Mark Boyle is an experienced marketing professional specializing in shopper and customer marketing, currently serving as Shopper Marketing Manager for Europe at Bacardi since February 2018. Previous roles at Bacardi included Customer Marketing Manager for Bacardi U.K and Prestige Account Manager. Mark's expertise extends beyond Bacardi, with significant experience at Ardmore as an Account Manager in client marketing and advertising, and at Diageo, where responsibilities included activation of major brand campaigns and commercial planning. Early career experience includes a Sales Specialist position at Levi Strauss & Co., marked by exceptional sales performance. Mark holds a Bachelor of Science in Business Management from Queen's University Belfast and has completed A-Level studies at St Patrick's Grammar School.
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