Mark Burston

Mark Burston is currently the Head of Customer Marketing, Digital Commerce at Bacardi, where they are responsible for building the strategic direction of the customer marketing function. With global scope, Mark oversees a team and focuses on areas like optimizing the digital shelf and developing customer partnerships. Previously, Mark held various roles at Bacardi and Pernod Ricard, where they managed significant P&L responsibilities and developed key client relationships. Mark graduated with a BA in Political Science from The University of Birmingham, specializing in International Political Economy and Security Studies.