Mathilde Pajot

Mathilde Pajot is an accomplished marketing professional with extensive experience in brand and trade marketing, currently serving as the Customer Marketing Manager at Bacardi France since October 2022. In this role, Mathilde leads the development and execution of marketing strategies for the On-Trade Channel, focusing on dark spirits brands and St-Germain, while also creating tailored programs to engage customers at the point of purchase. Prior experience includes serving as Brand Manager for Private Labels and Trade Marketing Manager at C10 - Centrale Européenne de Distribution, where responsibilities involved defining portfolio strategies, implementing marketing plans, and enhancing sales performance through targeted promotions. Mathilde holds a Master's Degree in International Management in Wine & Spirits from INSEEC Business School and a Master's Degree in Marketing from the University of Cincinnati.