Matt Wall is currently serving as the UK Category & Insights lead at Bacardi-Martini Limited, where they are responsible for driving growth strategies and optimizing product mix within the UK on-trade market. Previously, Matt held various roles, including Senior National Account Manager and UK On-Trade Category Lead at Bacardi, where they collaborated with major operators to enhance on-trade experiences. They also gained extensive experience at Molson Coors Beverage Company, working as a National Account Manager, among other roles, and began their career as a Sales Executive at Wrigley. Matt is pursuing a Bachelor of Applied Science in Real Estate at Nottingham Trent University, set to complete in 2025.
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