Michael Spahn

Michael Spahn is an accomplished professional with extensive experience in digital transformation and project management within the beverage industry, currently serving as Director of Digital Transformation for North America at Bacardi since January 2006. Michael has been instrumental in re-launching and redesigning Bacardi Group brand websites across multiple countries, managing web agencies, and implementing global consumer care solutions. Previous roles include leading SAP implementations and compliance projects in Europe and holding positions in risk advisory services and strategic marketing at Ernst & Young. Michael holds a Master's degree in Business Administration and Management from Goethe University Frankfurt and a certificate in Disruptive Strategy from Harvard Business School Online.