Simon Crossley

Simon Crossley is an experienced executive in revenue management and commercial marketing, currently serving as VP Revenue Management at Bacardi since October 2018. Previously, Simon held the position of Commercial Marketing Director for the International Region at William Grant & Sons from June 2014 to October 2018, where responsibilities included global pricing, customer marketing, and regional strategy. Simon's earlier roles at William Grant & Sons included Global Pricing and Customer Marketing Director from September 2007 to May 2013, focusing on customer development and pricing optimization. Additional experience includes being Global Account Director for Convenience at British American Tobacco and Sales Director for International Customer Management at Allied Domecq Spirits and Wines. Simon holds a Bachelor of Science degree in Mathematics from the University of London and completed education at Wellington School in Somerset.