Tapi Andrén

Tapi Andrén is an experienced sales manager currently serving as the Area Manager for GTR Nordics at Bacardi, where they manage Nordics GTR accounts with full P&L responsibility. Prior to this role, Tapi was the CEO of Jamforleasing.se from 2017 to 2021 and a founding member of Restaurang Bankomat, overseeing six restaurants in Sweden. Their career includes various sales and management positions, including Field Sales Manager at Coca-Cola European Partners and Sales Manager at Koncept & Event. Tapi holds degrees in International Marketing from Sälj & Marknads Högskolan and Political Science from Stockholm University, and is passionate about strategy, analysis, and coaching to drive team performance.