Tom Hoyer has a strong background in sales and management, with experience spanning various roles in the beverage and technology industries. Beginning as an Auszubildender im Bereich Product Management at SAP from August 2010 to January 2013, Tom transitioned to sales, working as a Sales Manager for Our/Berlin and JJABS Vertriebsgesellschaft mbH between September 2016 and February 2019. Tom served as an Area Sales Manager at GIN SUL from March 2019 to November 2019 before joining Bacardi as a Premium Sales Manager from March 2020 to December 2023. Tom is currently the CPA Manager at Bacardi since January 2024. Educational qualifications include a degree in Wirtschaftskommunikation from Hochschule für Technik und Wirtschaft Berlin and a degree in Kaufmann für audiovisuelle Medien from OSZ Wirtschaft.
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