Vijay Dev is an accomplished marketing professional specializing in consumer and brand strategy, category growth, and brand transformation. With extensive experience in companies such as Bacardi, United Spirits, and DIAGEO India, they have successfully led initiatives that resulted in significant brand growth and market share enhancement. Vijay’s educational background includes a PGDM in Marketing and Finance from Mats Institute of Management and Entrepreneurship, along with advanced programs at the Indian Institute of Management, Calcutta, focusing on strategic brand management and AI-powered marketing. Currently, Vijay is involved in driving impactful marketing strategies and leading diverse teams in the Scotch whisky category.
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