Julie Durand

Julie Durand is an experienced professional in trade marketing and sales merchandising, currently serving as the Europe Trade Marketing & Sales Merchandising Manager at Baccarat since January 2022. In this role, Julie coordinates activation strategies across various POS channels in Europe, manages product availability and assortment, and oversees launches with a strong focus on data-driven analysis and forecasting. Previous positions include Northern Europe Wholesale Area Manager and Europe Sales Coordinator Wholesale & Architects/Designers, complemented by roles in renowned companies such as Christian Dior Couture, CHANEL, and Maison Margiela. Julie holds multiple advanced degrees in Fashion and Luxury Business from prestigious institutions, including Sup de Luxe and Polimoda.