Hafid Mermouri

Hafid Mermouri is currently the Director of Organic Growth & Analytics at Back Market, leading a team of 13 experts in SEO, Analytics & Mar Tech, and Data. Prior to this, Hafid held roles such as CTO France at Performics and Founder of HAROBAZ. Hafid has a strong background in SEO, data expertise, and digital marketing, with a focus on developing innovative strategies and tools to drive organic growth and international expansion. Hafid holds a Master's Degree in Change Management and has a diverse educational background in e-commerce, finance, and management.