Laura Meyer

Senior Online Media Strategist at Back Market

Laura Meyer has a diverse work experience spanning over 15 years. Laura is currently working at Back Market as a Senior Online Media Strategist, a role they have held since September 2022. Prior to this, they were the Team Lead Traffic Manager for France & Southern Europe at Back Market from June 2020 to September 2022.

Before joining Back Market, Laura worked at Havas Media Group from 2016 to 2020. During this time, they held multiple roles including Performance Manager Senior, Performance Media Specialist, and International Account Manager Digital.

Laura's earlier experience includes working at eGENTIC as a Senior Marketing Manager for Nordics and as a Marketing Manager for Finland & Norway. Laura also served as a Junior Marketing Manager for Finland at eGENTIC.

In addition, Laura worked at Orange Business Services as a B2B Web Marketing Project Manager, where they led a project to improve the client's digital experience. Laura also had a brief role as an Assistant Conference Planner at Simon-Kucher & Partners.

Before their professional career, Laura worked as an English Teacher as an independent contractor from 2006 to 2009.

Overall, Laura has developed a strong background in online media strategy, performance management, international account management, and project management throughout their career.

Laura Meyer earned a Bachelor's degree in Foreign Languages and Economics from Université Paris-Sorbonne, where they studied from 2005 to 2008. Laura then pursued a Master's degree in Marketing Major at NEOMA Business School, completing their studies from 2009 to 2012. Laura also participated in an Erasmus Exchange program at Universität des Saarlandes in 2010, focusing on Betriebswirtschaftlehre. Prior to their university education, they obtained their Baccalauréat from Lycée Saint-Michel de Picpus in 2005.

In addition to their formal education, Laura Meyer obtained the Google Search Ads Certification from Google in June 2020 and the Certification Google Analytics Individual Qualification in March 2020.

Links

Timeline

  • Senior Online Media Strategist

    September, 2022 - present

  • Team Lead Traffic Manager France Southern Europe

    June, 2020

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