Backal Hospitality Group
Melissa Auer is an experienced Event Sales Manager currently working at Lessing's Hospitality Group and Backal Hospitality Group, while also serving as an Event Manager at Hendricks Tavern since September 2018. With a strong background in event management, Melissa has successfully planned and executed numerous high-quality events, demonstrating effective cost control and leadership skills. Previous roles include Event Manager at One North Mediterranean Soul and Assistant Banquet Manager at Blackstone Steakhouse, where Melissa honed the ability to foster vendor relationships and deliver exceptional customer service. Melissa holds a Bachelor of Arts in Science, Technology and Society from Farmingdale State College and is pursuing a degree in Business Administration and Management at Nassau Community College.
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Backal Hospitality Group
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Backal Hospitality Group is an ever-evolving collection of venues, event services, and investments, anchored in hospitality and inspired by New York. Backal Group currently operates and/or owns Apella, an Alexandria Event Space, Riverpark, and Little River on the edge of Manhattan’s East River; live music and game hall Cellar Dog in the West Village; the new Jazz Club at the Aman New York; recently re-opened TBar Restaurant in midtown Manhattan; and VERSA Restaurant and Rooftop in the Renaissance New York Midtown Hotel. The Event Management Firm State of the Art Enterprises is also part of Backal Group's portfolio of companies. In hospitality, relationships are everything. BHG welcomes our clients like family with warm, approachable, ego-free hospitality. We are committed to providing unconditional support, respect, trust, and loyalty to our clients and employees. We value empowerment, and support opportunities for growth, creativity, and innovation wherever they might be.