David Ashworth is an experienced professional in the financial services sector, currently serving as the Director of Canadian Banking at Backbase since October 2025, where the focus is on transforming banking through a customer-centric engagement platform. Previously, David held the role of Enterprise Account Executive for Financial Services at Creatio, emphasizing AI-driven CRM and No-Code automation solutions. David's career also includes positions as an Enterprise Account Executive at Pluralsight, Senior Account Executive and Account Executive at Gartner, and Senior and Corporate Account Manager at CDW. David holds a Bachelor of Commerce degree in Marketing from both the University of Ottawa and Aarhus University.
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