Backbase
Felicia T. is a seasoned marketing professional with extensive experience in driving growth and brand awareness across multiple regions, particularly in Latin America. As the Global Director of Marketing at Univeris since February 2025, and concurrently serving as Head of Enterprise and Partnership Marketing for Backbase since November 2020, Felicia has played a pivotal role in executing strategic marketing initiatives and account-based marketing strategies. Previous positions include significant contributions at Mambu, where Felicia managed field marketing campaigns, and Sony Professional Solutions Latin America, where responsibilities included directing comprehensive marketing strategies and overseeing substantial advertising budgets. Felicia holds a Master of Science in Digital Marketing from Full Sail University and a Bachelor's degree in Marketing from Barry University.
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