Jakob Ulcnik

Global Sales Enablement Manager

Jakob Ulcnik is a seasoned professional with extensive experience in sales enablement and innovation. Currently serving as the Global Sales Enablement Manager at Backbase since September 2025, Jakob leads the development of a global sales enablement program aimed at equipping commercial teams in a dynamic SaaS environment. Prior roles include Global Senior Sales Analyst at Kraft Heinz, where Jakob was instrumental in cross-functional global initiatives and AI integration, and as a member of the D2 collective, fostering connections within the tech community. Jakob's entrepreneurial spirit is exemplified by founding OMNAIBLE, an immersive sales training solution, and serving as the CEO of standBystand, a platform for experienced freelancers in exhibition services. With a solid foundation in business education from Inholland University, Jakob's career spans various sectors, including open innovation, strategy coaching for EU space initiatives, and project management in creative industries.

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