Alex Moshenskiy

Alex Moshenskiy has a diverse work experience in the field of digital marketing. Alex started their career as a Market Research Analyst at Outsource Marketing in 2008, where they conducted market research projects and collaborated with team members to develop marketing strategies. Alex then worked as a Branding Consultant at Western Washington University, where they participated in a special branding task force and helped develop an umbrella brand for a mentoring initiative. In 2009, they worked as a Social Media Marketing Specialist at Social Strata Inc, where they used social media channels to promote the company's series and established a brand loyal userbase. In 2010, they joined Microsoft as a Software Test Engineer, where they ran test cases, analyzed the product, and made recommendations for improvement. Alex also worked as a Digital Marketing Consultant at duPont Publishing, where they helped develop a digital strategy and provided recommendations to improve user experience. From 2010 to 2011, they served as a Campaign Manager at Marchex, where they built and optimized SEM accounts for local businesses. Alex then worked as a Digital Advertising Analyst at The Cobalt Group from 2011 to 2012, managing SEM accounts and optimizing digital marketing strategies. From 2013 to 2015, they worked at Microsoft as an SEM Account Manager, managing a large book of business and optimizing Bing Ads accounts. In 2017, they joined Bluetent as an SEM Lead Manager, leading and mentoring an SEM team and driving strategy across the company's portfolio of accounts. Currently, they are working at Backbone Media, LLC as an SEM Director, where they have built and managed an SEM team specializing in mountain tourism destinations and product e-commerce for various category leaders. Alex has successfully driven business growth and expanded the SEM team.

Alex Moshenskiy completed a Bachelor of Arts degree in Business Administration and Marketing from Western Washington University from 2005 to 2009. Prior to that, they attended Lake Washington High School from 2001 to 2005. In addition, Alex has obtained certifications including Bing Ads Accredited from Microsoft and Google AdWords Advanced Search Advertising Certification from Google.