Backbone Media
Brandon Martinez is an experienced public relations professional currently serving as a Public Relations Account Manager at Backbone Media since August 2020, having progressed from roles as PR Associate Account Manager and Public Relations Account Coordinator. In addition to public relations work, Brandon co-founded Return To Dirt in January 2018. Previous experience includes serving as a Snowboarding Instructor at Aspen Valley Ski & Snowboard Club from November 2019 to September 2021, and as Program Administrator at BRIDGING BIONICS FOUNDATION from July 2017 to August 2020. Brandon also worked as a Ski Technician at Aspen Snowmass and as a Snowboard Instructor at Sunlight Mountain Resort. Early career roles include hosting and bussing at Glenwood Canyon Brewpub. Brandon holds a Bachelor's degree in Health and Exercise Science with a focus on Business from Colorado State University, completed between 2013 and 2018.
Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.