Backbone Media
Cayley Allan has a Bachelor's degree in Business, Management, Marketing, and Related Support Services from California Polytechnic State University-San Luis Obispo. They have held various marketing and social media roles, working with companies like Backbone Media, Dryfter, and Sticker-lishious. They have experience in brand strategy, content creation, social media management, and event marketing. Currently, they are a Social Media Strategist at Backbone Media and continue to demonstrate their skills in the field.
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Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.