Backbone Media
Jessie Vandenhouten has a strong background in communications and public relations. They are currently working as an Associate PR Director at Backbone Media, LLC, a position they have held since February 2022. Prior to this role, Jessie worked as a Senior PR Account Manager at the same company from March 2021 to February 2022.
Before joining Backbone Media, Jessie worked at Vail Resorts as a Communications Manager at Beaver Creek from October 2018 to February 2021. They also held the position of Senior Specialist, Corporate Communications at Vail Resorts from January 2017 to October 2018.
Prior to Vail Resorts, Jessie worked as an Account Manager at Pac/West from October 2016 to January 2017. In 2013, they held the role of Communications Manager at Great Wolf Lodge, where they were responsible for various tasks including public relations campaigns, media relations, social media strategy, and content creation.
Jessie also has experience in sales and customer service, having worked as a Sales Associate at hey, daisy! from May 2012 to July 2013, and as a Sales Associate at The Bon Ton Stores Inc. from April 2008 to June 2009.
Earlier in their career, Jessie gained experience in program support as a Program Office Assistant at Wisconsin Union Directorate from April 2010 to December 2011, and as a Seasonal Employee at the City of Green Bay from June 2008 to August 2009. Overall, Jessie Vandenhouten has demonstrated a diverse range of skills and experience in the fields of communications, public relations, sales, and customer service.
Jessie Vandenhouten earned a Bachelor of Arts degree in Communication Arts, Rhetorical Science from the University of Wisconsin-Madison between 2008 and 2011.
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Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.