JD

John Dicuollo

PR Director at Backbone Media

John L DiCuollo has a diverse work experience in the field of public relations and marketing. John L started their career in 2001 at Petzl America, where they worked in PR and marketing until 2004. From 2004 to 2008, they served as the Director of Advertising for Climbing Magazine, handling advertising sales for multiple titles within the Primedia umbrella. In 2005, John joined Backbone Media, LLC as a Public Relations Account Manager, eventually progressing to the role of Public Relations Director in May 2021. John L also worked at Black Diamond Equipment as part of their public relations team from 2008 onwards. In 2019, they joined PrimaLoft in a public relations role, and in 2022, they began working at Sawyer Products in a similar capacity.

John L. DiCuollo attended Temple University from 1988 to 1993, where they earned a Bachelor of Arts (B.A.) degree from the School of Communications.

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Timeline

  • PR Director

    Current role