Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. 

From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.

Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.

Check out our website to learn more about us and what we do. 

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Backbone Media

Nate Simmons

Melissa Boisjoly

Michael Davies

Greg Williams

The Public Relations team at Backbone Media strategically targets and engages the active lifestyle market by developing and executing comprehensive PR campaigns. They cultivate media relationships, craft compelling narratives, and manage brand reputations to inspire and connect with audiences. Aligning their personal outdoor and active lifestyle passions with the brands they represent, the team enhances the authenticity and effectiveness of their advocacy efforts.

Public Relations

Media and Social Strategy

Marketing and SEO

Public Relations

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Other teams at Backbone Media

Media and Social Strategy

Marketing and SEO