Backbone Media
Morgan Casey is a seasoned social media professional with extensive experience in crafting marketing strategies and content creation across various platforms. Currently serving as a Senior Social Media Strategist at Backbone Media since April 2022, Morgan previously held roles at Ralph Lauren as an Associate in Social Strategy and Publishing, and at Bottom Line Black as a Social Media Coordinator. Additional experience includes positions at FREEBIRD STORES, Inc., HEYDAY, AMUSE SOCIETY, and Victoria's Secret Pink, focusing on community engagement, customer experience, and trend analysis. Morgan holds a Bachelor's degree in Journalism and Media Communications and Apparel and Merchandising from Colorado State University, complemented by design studies at Elisava School of Design and Engineering and Richmond, The American International University in London.
Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.