Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. 

From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.

Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.

Check out our website to learn more about us and what we do. 

Marketing

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Backbone Media

Nate Simmons

Melissa Boisjoly

Michael Davies

Greg Williams

The Media and Social Strategy team at Backbone Media develops and executes targeted media plans and social media strategies to effectively engage and inspire the active lifestyle market. This team collaborates on generating compelling content, optimizing media purchases, and managing social media campaigns to elevate brand awareness and drive consumer action. Comprising roles from creative producers to media and social media strategists, they align their outdoor passions with professional expertise to advocate for the brands they represent.

Media and Social Strategy

Public Relations

Marketing and SEO

Media and Social Strategy

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Team members

Other teams at Backbone Media

Public Relations

Marketing and SEO